I loved the brief I got from Vivacity Sonography! It was so much fun to work on this project.

I'm a sonographer and I'm moving into contract work and away from a traditional employee role. A bit about the background of why I chose Vivacity as part of the business name that may help with the logo design: I’m often described as bubbly by patients and colleagues, I talk 1000 miles a minute, I love all things sparkles, I treat my patients like I would want my family members treated, I want to bring some fun and colour back into the world of healthcare businesses. I‘m thinking something completely off the wall and away from the beige “professional” aesthetics!

I think we ended up with a bubbly bubble gum design that is still a bit edgy in that 50’s Rock&Roll type of way.

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